The Future of the SSP
SSPs are entering a period where the need for differentiation is paramount. This blog explores what the future of the SSP might look like.
AdTech is short for advertising technology, the systems and processes that enable advertising to deliver value for brands, consumers and content creators. It underpins the $375bn digital advertising industry.
At any given time AdTech is changing;
Constant innovation in products and platforms
Increasing legislation impacting technological use
Overnight changes to targeting and measurement made by big tech players
New formats and channels being digitally enabled
Advertisers taking greater control themselves
Ensuring that the main part of what enables advertising (AdTech) is ready set for change requires continuous transformation. Simply put, the ad technologies and ways of working that advertisers were using 2 years ago are now out of date.
TPA Digital was founded in 2016 to empower advertisers with impartial advice.
We take our technical knowledge and hands on experience to provide strategic consultancy services to advertisers.
Unlike many others, we do not have any conflicts of interest in the recommendations we make for advertisers.
We have offices in USA and the United Kingdom and are a value-driven team setup to transform our clients digital advertising.
Global advertisers with centralised strategy teams
Local marketing managers with an agency