TPA Audit
Insights that matter.
The Problem
The ever-increasing complexity and fragmentation in digital media makes it harder for marketing leaders to assess their functions' maturity and performance within digital advertising.
Auditing has never overcome the challenges that digital poses, with traditional approaches leading to siloed outputs and insights that are either high-level or unactionable.
The Solution
Our approach to auditing overcomes these challenges to help advertisers maximise digital media outcomes by providing insights that matter.
The TPA Audit Approach
1
Specialist
Managed by consultants with extensive hands-on experience
2
Holistic
Considerations for operational structure through to channel investment
3
Collaborative
Work with key internal and external stakeholders
4
Dynamic
Insights that are relevant now, but consider the future
5
Bespoke
Recommendations reflecting your unique business context
6
Robust
No piece of data is considered in isolation
We offer three approaches that allow us to flex around your needs
Digital Operations Review
A holistic review of your operational structure to assess if your media model is fit for today’s digital landscape and identify the opportunities for change.
We go deeper in to the research phase in order to understand the nuances of your advertising processes and in turn reveal internal gaps to solve for or market opportunities to exploit.
Ownership
Innovation
Performance
Operations
Media
Transparency
Data
Technology
Channel Investment Analysis
A granular audit of your digital advertising campaigns to deliver actionable recommendations and performance benchmarks.
Our digital consultants analyse over 100 criteria to uncover the critical trends but also discover the incremental gains.
Campaign Monitoring Platform
A customised, always-on platform so your programmatic, paid search and paid social activity follows business-adapted best practice.
Real time performance visualisation and channel set-up analysis at your fingertips, designed around custom rules identified specifically for your business. The platform offers automated alerts to fix, or double down on, outlier performance.
