Blogs

Discover our range of digital advertising blogs. Each of our blogs has been written by our excellent team, all with experience across our range of specialisms.

For more information on how to receive impartial, expert advice, visit our contact page.

TPA Digital

Jun 21
2 min

TPA Digital launches industry-first AdTech Accelerator, TPA Labs

We are delighted to announce the launch of our brand new service, TPA Labs, an industry-first AdTech Accelerator.

Ella Stanton

Jun 9
1 min

Pitch Positive Pledge

In this blog, we announce that we have signed the Pitch Positive Pledge and answer a few questions regarding this.

We need to build trust, not education, in online advertising

James Diba

Apr 13
3 min

We need to build trust, not education, in online advertising

In this blog, our Client Operations Director, James Diba, explores why we should be building trust, not education in online advertising.

Is 2022 the year for ‘attention’ in digital?

Genevieve Braine

Mar 30
4 min

Is 2022 the year for ‘attention’ in digital?

In this blog, Genevieve Braine, our Client Partner, delves into whether 2022 is finally the year for 'attention' in digital.

Ella Stanton

Mar 16
1 min

Data Clean Rooms Podcast

In this blog, we discuss the outcome of our Data Clean Rooms panel, what was discussed and how you can listen to the recording.

TPA Digital

Jan 26
3 min

The Programmatic Advisory rebrands to TPA Digital - A Q&A with our CEO and Head of UK

On the 26th of January 2022, The Programmatic Advisory updated their brand to TPA Digital. This blog goes into further detail about why.

I love programmatic... but it’s not as important as people think

Wayne Blodwell

Jan 26
3 min

I love programmatic... but it’s not as important as people think

In this blog, Wayne Blodwell, our Founder & CEO, explores our brand update and why the removal of programmatic from our name is so important

The Programmatic Advisory drops ‘programmatic’, becomes TPA Digital

Wayne Blodwell

Jan 26
4 min

The Programmatic Advisory drops ‘programmatic’, becomes TPA Digital

In this blog, Wayne Blodwell, our Founder & CEO, speaks to New Digital Age about our brand update.

TPA Digital

Jan 26
1 min

Blodwell's online ad consultancy drops 'programmatic' from brand

In this blog, Wayne, our Founder & CEO, and Dan, our Head of UK, speaks to Mediatel about our recent brand update.

TPA Digital

Jan 24
2 min

The Programmatic Advisory drops the term programmatic and updates to TPA Digital

In this blog, we announce the news of our brand updating from The Programmatic Advisory to TPA Digital.

Creative in programmatic contributes to 47% of sales uplift, yet is very underutilised, why?

Genevieve Braine

Jan 18
6 min

Creative in programmatic contributes to 47% of sales uplift, yet is very underutilised, why?

In this blog, Genevieve Braine, our Client Partner, explores the opportunities and challenges for DCO.

Zaahir Dawood

Dec 21, 2021
1 min

Getting to know our new Data Analyst - Zaahir Dawood

In this blog, we announce the newest member of our team, Zaahir Dawood, who is joining us as our Data Analyst.