Blog

Discover our range of digital advertising blogs. Each of our blogs has been written by our excellent team, all with experience across our range of specialisms.

For more information on how to receive impartial, expert advice, contact us.

TPA Digital

Dec 21, 2022
2 min

Our Programmatic 2023 Predictions

In this blog, our team outline their programmatic predictions for 2023.

TPA Digital

Jun 9, 2022
1 min

Pitch Positive Pledge

In this blog, we announce that we have signed the Pitch Positive Pledge and answer a few questions regarding this.

Is 2022 the year for ‘attention’ in digital?

Genevieve Braine

Mar 30, 2022
4 min

Is 2022 the year for ‘attention’ in digital?

In this blog, Genevieve Braine, our Client Partner, delves into whether 2022 is finally the year for 'attention' in digital.

Creative in programmatic contributes to 47% of sales uplift, yet is very underutilised, why?

Genevieve Braine

Jan 10, 2022
6 min

Creative in programmatic contributes to 47% of sales uplift, yet is very underutilised, why?

In this blog, Genevieve Braine, our Client Partner, explores the opportunities and challenges for DCO.

Brands have access to heaps of data, yet it’s incredibly siloed – is a CDP the answer?

Genevieve Braine

Jan 10, 2022
5 min

Brands have access to heaps of data, yet it’s incredibly siloed – is a CDP the answer?

In this blog, Genevieve Braine, our Client Partner, explores whether a CDP is the answer for your brand.

Should a ‘digital’ team still exist in 2021?

Genevieve Braine

Jan 10, 2022
5 min

Should a ‘digital’ team still exist in 2021?

In this blog, our Client Partner, Genevieve Braine, outlines key considerations of digital teams in 2021.

What role will Connected TV play in post-cookie deprecation?

TPA Digital

Jan 10, 2022
3 min

What role will Connected TV play in post-cookie deprecation?

In this blog, our Client Partner, Genevieve Braine, explores the role of Connected TV in the post-cookie world.

Getting to know our new programmatic consultant Genevieve Braine

TPA Digital

Jan 10, 2022
2 min

Getting to know our new programmatic consultant Genevieve Braine

In this blog, we welcome the newest member of our team, Genevieve Braine.