Matching DSP and SSP Log Files to Show Transparency in the Supply Chain
The latest programmatic supply chain transparency study conducted by PWC and ISBA has been much talked about due to improvements in the standardisation of data, as well as the reduction in the 'unknown delta' of unattributable ad spend.
Despite the improvements seen across the board, the percentage of impressions matched through the supply chain was just 58%, leaving advertisers with large gaps in their ability to audit their activity.
TPA Labs sought to test the ability to match between a third-party DSP's and Xandr's Monetize SSP's log files.
Click here or the image below to read the full case study results and observations!