How will brands audit CTV media buying in a digitised TV landscape?
CTV is a disruptor and is changing the TV landscape. CTV has been discussed at length by traditional and forward-thinking marketers in terms of how and when to use it but, whatever your opinion is, the one thing that is clear is that brands will shift TV budgets towards CTV next year.
But one of the more unexplored topics is how brands should approach auditing these CTV processes in the future, compared to how they think about linear TV today.
Our webinar takes a future-looking approach to understand:
What the future of TV auditing looks like with more CTV on the media plan
How brands should approach omnichannel TV strategies
What the opportunities are for brands to get a headstart by understanding the data opportunity within auditing CTV
Automated Media, Data & Technology Lead at Heineken
Patrick currently works at the Heineken Company in the marketing department, as the Automated Media, Data & Tech lead, managing the in-house digital activation team. His priorities are proving and enhancing the value of digital media as well as defining the martech roadmap for the business. Previous roles revolved around the world of media agencies where he helped clients like Microsoft, Unilever and Visa with the development and implementation of digital growth strategies. He has over 12 years’ experience in digital advertising, with a particular focus around digital display, programmatic activation, brand building and creative excellence. In his spare time, he also enjoys advising & mentoring the future talent coming into the advertising and marketing industry, through his work with MEFA.
Head of Agency Development at Samsung Ads
Andy Jones is Head of Agency Development at Samsung Ads. His passion and comprehensive knowledge of the industry from both agency and media owner perspectives lead him to his most recent role at Samsung Ads. In his role Jones is responsible for developing and redefining advertising strategies for advanced TV by helping clients leverage first-party data from Samsung TVs to gain unmatched audience insights.
Jones has 20 years’ experience and knowledge of TV & Video having worked at Roku, Videology and prior to that at Channel 4. Like many in media, Andy’s foundation was as a Zenith TV Buyer at the old Paddington office.
Managing Director and Founder at AuditStar
Caroline founded AuditStar in 2002 following senior roles in international media consultancy and advertising agencies in London, working globally. Caroline’s experience stems from 30+ years working in media agency, auditing and consultancy client leadership roles, in a global, regional and local capacity. As Managing Director she oversees Client Operations and Business Development. Caroline is responsible for leading the AuditStarGlobal Network and managing all initiatives to drive excellence in processes, outputs and client satisfaction.
The webinar will take place on Tuesday 15th November 2022, at 14:00 GMT and will be hosted by our Head of UK, Dan Larden.
"I'm really excited to bring together experts from different parts of the advertising industry to discuss these topics. Connected TV in itself is a huge opportunity to transform TV advertising and, with more budgets flowing to the channel, it is really important the ecosystem comes together to discuss what problems and opportunities exist today and in the future."
Dan Larden - Head of UK at TPA Digital
You can sign up to the panel by clicking the button below.