Case Studies

DCO Playbook

13

Actionable knowledge areas covered

4

Regions supporting giving global coverage

6

Weeks from start to printed distribution

200K

Quickstart checklists provided

The brief

The telco had recently invested in a new Dynamic Creative Optimisation Technology. With only six weeks remaining to meet their implementation deadline, they realised there was a gap in local market understanding on the potential of this new tool.

The output

TPA Digital was engaged to deliver a playbook that would explain how markets could utilise the tool to deliver brilliant personalisation, with creative efficiency. The playbook covered 13 critical knowledge areas from an introduction to DCO, through to topics such as format considerations, creative decision trees and reporting. Each section provided an introductory guide to a particular aspect of dynamic creative, providing markets with the knowledge to more effectively use the technical guides provided by the vendor.

3

The results

The playbook was successfully produced within tight timescales, providing markets with an actionable and practical guide to support their prompt adoption of a new way of working.

Quote from the client

“TPA Digital delivered a brilliant playbook in a tight timeframe. With their support we met our implementation deadline and are confident that markets will get the most from our technology investment equipped with the knowledge and practical guidance in this Playbook”

 

- Senior Marketing Manager

Contact us if you are interested in a bespoke playbook.