Whitepapers
The State of In-housing Five Years On
In our first year as a business, we produced a whitepaper titled: “Are you really ready to in-house programmatic?”, looking to act as a starting point to help brands understand if they are in the position to in-house or whether they require some fundamental changes before doing so. With the ever-changing and evolving industry, we wanted to explore how in-housing has developed in the last five years since our previous whitepaper was written.
As part of the research for the whitepaper, we selected a group of global brands across a range of verticals, and a collective media spend of just over 6.8 billion, their attitudes towards in-housing, the main incentives and barriers they see. We then came together as a team to reflect on how our services have changed and evolved to meet the challenge we face when brands ask us – “Should I in-house, and if so – how do I do it?”.
Contents
-
In-housing survey results from global brands
-
The journey of in-housing five years on
-
In-housing models and structures
-
Considerations of each pillar of in-housing: process, technology, measurement, talent and investment
Download the whitepaper
Download the full whitepaper to gain a useful guide to help you start your own journey or provide some useful evaluation criteria to understand where improvements can be made within current processes.
Enter your details in the form below to access the whitepaper. A download link will appear when you have successfully submitted your details.