CTV Auditing Podcast
Last week, TPA Digital held a webinar titled 'How will brands audit CTV media buying in a digitised TV landscape?' alongside a group of experts from Samsung Ads, Auditstar and Heineken.
If you didn't manage to catch the webinar, we have converted it into a podcast that you can listen to here.
The webinar followed three topics:
What the future of TV auditing looks like with more CTV on the media plan
How brands should approach omnichannel TV strategies
What the opportunities are for brands to get a headstart by understanding the data opportunity within auditing CTV
Our speakers were Andy Jones (Head of Agency Development at Samsung Ads), Caroline Lane (Managing Director and Founder at AuditStar) and Patrick Zinga (Automated Media, Data and Technology Lead at Heineken).
The panel was also moderated by our Head of UK, Dan Larden, who led the discussion and managed the Q&A from the brands that attended.
You can listen to the podcast on any provider, or by listening to it on Soundcloud here.