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  • Writer's pictureTPA Digital

Getting to know our new programmatic consultant Genevieve Braine

We’re delighted to announce the arrival of our newest Programmatic Consultant, Genevieve Braine.

Tell us a bit about your background!

My experience has always been on the brand side, working for a variety of different brands from various verticals; working across different programmatic setups within the companies; ranging from agency management to in-house programmatic teams. My most recent

role was at Betway where I worked on building the global in-house programmatic team from the early operational ad-ops focus to an in-house programmatic team that was skilled at planning, trafficking, execution, and reporting/analysis. I also worked at Tesco as part of the small programmatic team in-house where we worked very closely with our agencies on all activity for the UK business. Within these roles I would be managing the campaigns and working with a large set of stakeholders, internal and external, to manage, execute, optimise and report on the campaigns to ensure that they hit their KPIs. It’s been great to have exposure to two different in-house setups for two large brands.

What appealed to you about The Programmatic Advisory?

The Programmatic Advisory has been on my radar for a little while, where I have been on training at the IAB, which they have lead, and keeping up-to-date with their content as things constantly change in the industry. When I saw this role come up on LinkedIn I jumped at the chance to interview! I’m really excited to take on quite a different role to my usual campaign management, within a brand, to taking on the briefs from clients and deepening my knowledge of the programmatic industry to provide clients with the best results and move them forward with programmatic.

What do you like most about programmatic?

I think programmatic is a really exciting space to be in at the moment, there is so much changing from the different types of media you can buy programmatically (radio is an option!) to the deprecation of the cookie on Chrome early next year, as old ways of doing things continue to evolve. The industry is constantly changing and adapting as it advances with society and technology, and I’m looking forward to growing and evolving with those changes in the industry.

Tell us an interesting fact about yourself…

After spending a year living in France on a study abroad year I still can’t speak French fluently. Shocking given the frequent assumption that I am french based on my first name…

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