What DSP should you be using?

by Dani Stewart, Senior Client Partner at TPA Digital

In order to answer this question, it is first essential that you build out a full set of business requirements, and assess many DSP partners capability of fulfilling them.

From the initial integration all the way to future-proofing, this handy one-pager outlines a range of areas that should be assessed when reviewing, or deciding on, your DSP.