Case Studies
Programmatic Audit for a Global Telco
The brief
This global telecoms brand already invested heavily in programmatic, though this was via differing agencies and operational models globally. They were looking to take stock of existing activity and areas of improvements to ensure the utmost alignment and success across markets going forwards.
The process
We conducted a programmatic deep dive across 6 markets, with a focus around the core pillars of transparency and performance. Alongside supporting documentation from roughly six hand-picked campaigns, 11 DSP accounts and numerous other programmatic technologies were accessed and analysed. This specialised deep dive sought to benchmark existing activity against a best practice programmatic solution, auditing 15 key areas such as data and tech fees, measurement and brand safety.
The output
Results highlighted in this global telco audit showed reoccurring patterns as well as anomalies across markets. Our findings demonstrated that amends to these areas could increase media investment efficiency by up to 60% and 30% respectively. Each market received detailed strategic recommendations as well as a timelined implementation plan on how to feasibility and successfully roll out amends over the following 6-12 months.
