A programmatic deep-dive for a leading telecoms brand
Key areas audited
Increase in media investment efficiency
Month plan produced
The brand already invested heavily in programmatic, though this was via differing agencies and operational models globally. Therefore, they were looking to take stock of existing activity to ensure the utmost alignment and success across markets going forwards.
Core pillars of transparency and performance analysed
11 DSP accounts and other programmatic tech reviewed
Activity benchmarked against best practises from 15 audited areas
Each market received detailed strategic recommendations and a timelined implementation plan on how to successfully roll out amends over the following 6-12 months.