Case Studies

A programmatic deep-dive for a leading telecoms brand

6

Markets analysed

15

Key areas audited

60%

Increase in media investment efficiency

12

Month plan produced

The brief

The brand already invested heavily in programmatic, though this was via differing agencies and operational models globally. Therefore, they were looking to take stock of existing activity to ensure the utmost alignment and success across markets going forwards.

The output

1

2

3

Core pillars of transparency and performance analysed

11 DSP accounts and other programmatic tech reviewed

Activity benchmarked against best practises from 15 audited areas

The results

Each market received detailed strategic recommendations and a timelined implementation plan on how to successfully roll out amends over the following 6-12 months.

Contact us if you are an advertiser who would like to conduct their own programmatic deep-dive.