Case Studies

Delivering a programmatic partnership

4

Programmatic specialist suppliers reviewed

34

Specialist criteria evaluated

10

Cultural criteria evaluated

2

Contracts analysed

The brief

This brand were going through a digital marketing transformation and were looking for a partner to support them in the next stage of their evolution, from outsourced IO based buying to fully transparent and strategic use of programmatic technologies.

The output

TPA Digital supported this transformation by creating a detailed evaluation framework and technical approach to selecting a partner, ensuring the partner felt energised and commercially empowered to do the right things for the client.

A quote from the client

“TPA Digital provided us with impartial strategic advice to ensure that we would select the right partner for our needs. Highly professional, responsive and friendly. Would certainly recommend.”


- Biddable Media Manager

Contact us if you are an advertiser who would like to build a programmatic partnership.