Case Studies
Custom Programmatic Training Programme and Playbooks
600
Minutes of training
60
Staff members trained
3
Trainers running the sessions
The brief
We worked with a leading podcasting company to train their team in all things programmatic to overcome the following objectives:
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To understand the role of programmatic advertising in the mix versus other advertising methods
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To understand the process of how programmatic ads are served online
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To understand what is required in the process of getting a programmatic campaign up and running and the settings buyers may implement
The output
The course was designed with 6 separate modules with accompanying playbooks, specifically aimed at sales employees to upskill in programmatic from a technical perspective so they are able to field any questions a savvy programmatic buyer may ask them. The modules were structured as below:
1
2
3
90 minute presentation
10 minute task to strengthen learning objectives
20 minute Q&A
3