Case Studies

Custom Programmatic Training Programme and Playbooks

600

Minutes of training

60

Staff members trained

3

Trainers running the sessions

The brief

We worked with a leading podcasting company to train their team in all things programmatic to overcome the following objectives:

  • To understand the role of programmatic advertising in the mix versus other advertising methods

  • To understand the process of how programmatic ads are served online

  • To understand what is required in the process of getting a programmatic campaign up and running and the settings buyers may implement

The output

The course was designed with 6 separate modules with accompanying playbooks, specifically aimed at sales employees to upskill in programmatic from a technical perspective so they are able to field any questions a savvy programmatic buyer may ask them. The modules were structured as below:

1

2

3

90 minute presentation

10 minute task to strengthen learning objectives

20 minute Q&A

3

Contact us if you are interested in custom programmatic training.