WHAT WE DO
We recognise and maximise the value of AdTech
Advertiser requirements of AdTech are never constant.
We help you to navigate the evolving landscape to make your brand’s AdTech strategy more effective.
TPA Digital offers advertising technology consultancy to brands to solve for:
Constant innovation in products and platforms
Overnight changes to targeting and measurement made by big tech players
New formats and channels being digitally enabled
Increasing legislation impacting technological use
Greater control over your digital advertising
WE
Recognise the gaps and opportunities to create value
EVALUATION
-
Agency evaluation
-
Internal skill evaluation
-
Paid media channel evaluation
ANALYSIS
-
Programmatic supply path analytics
-
Brand suitability analysis
STUDIES
-
In-house feasibility study
-
Privacy & identity impact
-
Innovation opportunities
WE
Maximise value by deploying AdTech optimally
DEVELOPMENT
-
Digital media strategy
-
Data strategy
SELECTION
-
Digital creative, media and analytics technology selection
IMPLEMENTATION
-
Digital creative and media technology
-
Supply path optimisation strategy
-
Dashboard creation
TRAINING
-
Digital media training
-
News Hub