Genevieve Braine

Genevieve Braine
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Client Partner

Genevieve is a Programmatic Consultant who is responsible for supporting and delivering projects which transform the way in which advertisers consider digital media.

Skyscrapers

Empowering advertisers with impartial expertise.

Areas of Expertise

Genevieve has a wide range of programmatic experience, predominantly on the brand side ranging from agency management to in-house programmatic teams.

Genevieve’s most recent role was at Betway where she worked on building the global in-house programmatic team from the early operational ad-ops focus to an in-house programmatic team that was skilled at planning, trafficking, execution, and reporting. She is well-versed with managing programmatic campaigns and executing, optimising and reporting on the campaigns to ensure that they hit their KPIs.

A fun fact about Genevieve is that she lived in France on a study abroad year, but still can’t speak French fluently (despite the frequent assumption that she is french based on her first name!).

- Relationship/Stakeholder Management
- Building out teams
- Team Management best practises