Genevieve is a Programmatic Consultant who is responsible for supporting and delivering projects which transform the way in which advertisers consider digital media.
Empowering advertisers with impartial expertise.
Areas of Expertise
Genevieve has a wide range of programmatic experience, predominantly on the brand side ranging from agency management to in-house programmatic teams.
Genevieve’s most recent role was at Betway where she worked on building the global in-house programmatic team from the early operational ad-ops focus to an in-house programmatic team that was skilled at planning, trafficking, execution, and reporting. She is well-versed with managing programmatic campaigns and executing, optimising and reporting on the campaigns to ensure that they hit their KPIs.
A fun fact about Genevieve is that she lived in France on a study abroad year, but still can’t speak French fluently (despite the frequent assumption that she is french based on her first name!).
- Relationship/Stakeholder Management
- Building out teams
- Team Management best practises