Case Studies
Delivering a data audit for a theatrical production company
20
Documents reviewed
17
Strategic and tactical recommendations
The brief
We were required to understand the current state of our client’s 1PD, how it is being used in their media activations and to provide recommendations on how the data could be used more effectively.
The output
Our approach included:
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2
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Recommendations tailored to the client’s objectives and closely aligned with parallel data initiatives internally
Interviewing several marketing stakeholders
Reviewing over 20 documents
3
Analysing several marketing platforms
The results
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Presented recommendations that could be introduced today ranked by the potential opportunities and investments
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Provided suggestions on how to ensure their 1PD strategy is futureproofed
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Achieved a deeper view into the audience profiling and targeting processes to assess wider opportunities to take advantage of 1PD