Case Studies

Delivering a data audit for a theatrical production company

20

Documents reviewed

17

Strategic and tactical recommendations

The brief

We were required to understand the current state of our client’s 1PD, how it is being used in their media activations and to provide recommendations on how the data could be used more effectively.

The output

Our approach included:

1

2

3

4

Recommendations tailored to the client’s objectives and closely aligned with parallel data initiatives internally

Interviewing several marketing stakeholders 

Reviewing over 20 documents  

3

Analysing several marketing platforms  

The results

  • Presented recommendations that could be introduced today ranked by the potential opportunities and investments

  • Provided suggestions on how to ensure their 1PD strategy is futureproofed

  • Achieved a deeper view into the audience profiling and targeting processes to assess wider opportunities to take advantage of 1PD

Contact us if you are an advertiser who is interested in a data audit.