The Future of Data Clean Rooms within Digital Advertising
Data clean rooms are growing in popularity but have challenges to overcome. This piece explores what the future holds for data clean rooms.
We use our specialisms to go into a deep-dive of the opportunities and challenges of all aspects of in-housing, then explore common findings and help develop a blueprint to become the first step to the hybrid in-housing journey.
Dan Larden, our Head of UK, was on 'The Great Rebalancing' panel at VideoWeek's New Video Frontiers event. Dan discussed the outlook for the buy and sell-side industry dynamics over the coming decade.