Training

The Problem

Where do I go for truly impartial education on the ecosystem? 

How can businesses confidently accelerate their digital marketers’ acumen and effectiveness despite varying levels of internal comprehension?

 

How can internal teams be trained effectively within a changing industry with ever-emerging technical challenges? 

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The Solution

Existing partners will often only tell you the world as they want you to see it. We have no commercial relationships with suppliers so you will only get honest, expert thought leadership detached from media buying.

 

We don’t believe there is a place for generic training that only speaks to industry-accepted best practices.

 

Instead, we upskill marketers on specific challenges through customised training programs and content, designed around an in-depth discovery process.

Why us?

Our training can be applied, rather than just theoretical.

Our training is led by practised digital experts who work within the industry every day consulting clients on how to do things in the best way possible.

Our training is bespoke for each business: created and delivered specifically for two key types of audience:
Senior Marketer Workshops

Example topics explored:

Objective: To react and plan for the major changes in digital advertising globally

Aimed at multinational brands who look to support local media leaders to maintain consistency in the execution of your digital media strategy across markets.

We ensure all senior stakeholders share the same high level of understanding to remove the threat of the ‘lowest common denominator’ diluting your centralised approach. 

Privacy and identity considerations
 
 
Mid-Level Marketer Seminars

Example topics explored:

Objective: To maximise digital advertising effectiveness and efficiency

For those ‘in the trenches’ media managers at brands either with in-house execution or working through agencies.

We will keep both types of teams upskilled to make sure they can maximise the value of their investments, fully scrutinise agency and technology partners and prevent the ‘unknown unknowns’ from creeping in. 

Optimising budgets and campaigns ongoingly
 
Our Trainers

Our trainers have a deep-routed understanding of the inner workings of the programmatic landscape and leverage that knowledge to provide unrivalled training.

To play, press and hold the enter key. To stop, release the enter key.

Our experts create custom training programmes for global brands, leading advertising bodies and are regularly featured in the industry press.

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Case Studies

Discover our case studies for the range of training we have conducted.

Image by Thought Catalog
Delivering an 8 month training programme
Custom Programmatic Training Programme and Playbooks

Contact Us

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