Case Studies
Delivering an 8-month training programme
24
Hours of bespoke training
8
Sessions covering specific areas of programmatic
6
Months of engagement from client
1
Satisfied client and team
The brief
We worked with this brand to deliver a completely bespoke programmatic training program - each session focused on one of the core topics listed below, taking an in-depth look into all aspects of that topic. The training was designed with our client's current programmatic strategy, and their longer-term aspirations and business goals in mind.
The output
We provided training across the following topics:
State of the Programmatic Nation
Creative
Data Landscape
The Value
Chain
Brand Safety
1
2
3
4
5
6
7
8
Channels &
Formats
Evolving inventory
landscape
Measurement & Related Data
A quote from the client
“A huge part of our journey in programmatic has been focussed on internal education. As part of our ongoing efforts to be better every day, we employed TPA to deliver a program of unbiased professional training. The high-quality content and consultancy has delivered great value to the team.”
Global Head of Programmatic