A transparency audit uncovering £3 million in hidden fees
Strategic and tactical recommendations
Undisclosed media fees uncovered
Increase in digital marketing investment over three years
A large European retailer tasked TPA Digital to audit their programmatic spend as part of a wider audit to identify areas of opportunity and risk.
The client was particularly interested in understanding the effectiveness of their media investment and how it was spent.
With access to buying platforms, TPA Digital conducted an in-depth audit of current and past programmatic campaigns. We delivered 16 practical recommendations to improve campaign performance. The most significant being to address £3m+ of undisclosed margin being captured from their media agency.
Our work led to a successful long-term partnership with a new agency and a significant increase in digital spend over three years.